Cyp 3.1 3.1 - 3.4 - 1833 Words

CYP 3.1 3.1 Assessment Frameworks The assessment framework is used to determine whether a child is in need and if so the nature of their needs. Once the needs have been established then interventions can be put in place. Observations These can be carried out formally and informally. Information from observations on a pupil’s progress is passed onto the teacher who will then report it to the parent/carer. Information observations These are carried out daily when working with a pupil and overtime a picture can be built of the pupil’s progress and if there are any issues such as unable to draw circles with a compass, not recording homework correctly in the planner. Any observations are fed back to the teacher daily, however they†¦show more content†¦For example a physical disability may affect social skills as they may become withdrawn, their behaviour could change as they become frustrated. Development could be affect by the attitudes and expectations of others. If we assume that a disabled person cannot achieve or not allowing them to take part we are restricting their development in all areas. We must not label children due to their disability. It is important we look at their individual need first without focusing on their impairment. We should be realistic about their expectations and modify the curriculum to suit, give them extra support or their own SEN, depending on needs but also encouraging independence as much as possible. 3.4 There are different intervention groups and work in order to support pupils who are not progressing at the same rate. This will be advised by senco or other professionals who have links with the school. Social Worker A child may start school who is already involved with a social worker due to external factors affecting the child’s development. The school may also contact a social worker if they become concerned about a child and their home environment. Social workers can provide advice to the school about the child’s background in order for the school to understand what support should be given. Speech and Language Therapist A speech and language therapist can help develop a child’s language skills. They canShow MoreRelatedCyp Core 3.1 3.4840 Words   |  4 PagesCYP CORE 3.1 (3.4) How different types of interventions can promote positive outcomes for children and young people where development is not following the expected pattern. Occupational Therapist An Occupational Therapist will come into school and work with children who may have difficulties with gross or fine motor skills. They assess the needs of a child and provide advice for what can be done for the child to help them with any difficulties. For example; they may recommend special equipment/aidsRead MoreMiss865 Words   |  4 Pagesreferenced correctly, reflect on your own practice with the children as much as possible in order to link knowledge and practice. Check spelling and grammar and ensure that professional language is used throughout. TASK ONE SHC 31 (4.1, 4.3) CYP 3.6 (3.3) CYP 3.3 (4.3, 3.3) SHC34 (2.1, 2.2, 2.3) (ERR – 2.4, 2.1) Explain the meaning of the term â€Å"confidentiality† Describe and analyse the potential tension between maintaining an individual’s confidentiality and disclosing concerns. (e.g. whereRead MoreTDA 3.2 organisation in schools Essay3183 Words   |  13 PagesUnit ref Unit no Unit title Unit type Level Credit 1 F/601/3327 TDA 3.1 Communication and professional relationships with children, young people and adults Knowledge skill 3 2 2 A/601/3326 TDA 3.2 Schools as organisations Knowledge 3 3 3 F/601/4073 TDA 3.3 Support learning activities Knowledge skill 3 4 4 A/601/4069 TDA 3.4 Promote children and young people’s positive behaviour Knowledge skill 3 3 5 H/601/4065 Read MoreLearning and Social Care Essay examples30870 Words   |  124 Pagesor children’s and young people’s settings CYP Core 3.1: Understand child and young person development CYP Core 3.2: Promote child and young person development 29 30 31 35 41 45 49 57  © CACHE 2011 Version 7.0 3 CACHE Level 3 Diploma for the Children and Young People’s Workforce (QCF) CYP Core 3.3: Understand how to safeguard the well being of children and young people CYP Core 3.4: Support children and young people’s health and safety CYP Core 3.5: Develop positive relationshipsRead MoreWell Being of Children and Young People7337 Words   |  30 PagesHELEN TANDY: REF No: DG66205 UNIT 3 /CODE CYP CORE 3.3 UNDERSTAND HOW TO SAFEGUARD THE WELLBEING OF CHILDREN amp; YOUNG PEOPLE TASK 1 TO LEARNING OUTCOME 1 ASSESMENT CRITERIA 1.1, 1.2, 1.3, 1.4, 1.5 1.1 The first children’s act was brought out in 1989 to make it easier for the laws which protected children and young adults. It was mad clear that all children had rights and all the children services should work together in the event of any allegations of child abuse. England amp; Wales producedRead MoreDuty of Care Assignment Level 3 Cache Diploma7178 Words   |  29 Pagesthe climbing frame so that they don’t copy his actions and hurt themselves. It is always prudent to involve a senior member of staff or specialist area staff, i.e. Senco, when approaching parents about sensitive issues involving their children CYP CORE 3.4 SUPPORT CHILDREN AND YOUNG PEOPLE’S HEALTH AND SAFETY 3.2 Explain the dilemma between the rights and choices of children and young people and health and safety requirements Children are not always able to make safe choices as they may not beRead MoreExplain How Different Types of Interventions Can Promote Positive Outcomes for Children and Young People Where Development Is Not Following the Expected Pattern.1445 Words   |  6 PagesCYP 3.1 – 3.4 Explain how different types of interventions can promote positive outcomes for children and young people where development is not following the expected pattern. There are many different types of professionals who can offer support to children who are not following the expected pattern of development, the support is usually coordinated by the schools, SENCO (Special Educational Needs Co-ordinator). If a child starts school with a disability the SENCO will have been informed by theRead MoreCyp Core 3.4: Support Children and Young People’s Health and Safety.1724 Words   |  7 PagesUnit Title CYP Core 3.4: Support children and young people’s health and safety. 1.1: Describe the factors to take into account when planning healthy and safe indoor and outdoor environments and services. There are a lot of factors to take into account when planning a healthy and safe indoor or outdoor environment and service. These will include the needs and requirements of the children/young person firstly. The service should meet the needs of the children and young people, such as changing theRead MoreEssay about Dcypw Cyp Core 3.79411 Words   |  38 PagesCYP Core 3.7: Understand how to support positive outcomes for children and young people. 1.1 Describe the social, economic and cultural factors that will impact on the lives of children and young people. Every one is an individual and so everyone has individual needs. It is important that as a practitioner that I always take this into consideration and consider the fact that each child will also experience their own personal situations which are unique to them. These unique situations oftenRead MoreChildcare: Education and Subject Code Essay43120 Words   |  173 PagesSupporting Teaching and Learning Subject Code: 501/1706/3 Level 2 Certificate in Cover Supervision Subject Code: 501/1718/X Ascentis Level 3 Diploma in Specialist Support for Teaching and Learning Subject Code: 501/1719/1 UNIT SPECIFICATIONS TDA 3.1 Communication and professional relationships with children, young people and adults Credit Value of Unit: 2 GLH of Unit: 10 Level of Unit: 3 Learning Outcomes The learner will be able to 1 Understand the principles of developing positive relationships

Hans Holbein, The Ambassadors Essay - 1522 Words

Hans Holbein The Ambassadors amp;#10086;Introduction The Ambassadors is one of the most complex and arguably portrait which Holbein had painted. The purpose of this report is to analyze Han Holbein?fs painting, ?gThe Ambassadors?h. The main task of this report is to uncover the meaning of this painting, as it still remains unclear. Firstly, I will give a short introduction about the painter. Then, I will examine the characteristics of the people and the objects in the painting. Lastly, I will attempt to identify the meaning of the painting. amp;#10086;About Han Holbein nbsp;nbsp;nbsp;nbsp;nbsp;Hans Holbein the younger was a German artist born in Augsburg, Bavaria. He was an outstanding portrait and religious painter and his†¦show more content†¦Most of these items are related to the study of heavenly bodies and the subject of astronomy. The Celestial globe is used to observe the positions of the stars and other celestial bodies. The Two Quadrant are used to read time, it allows the height of the sun and the angle to the horizon to be calculated. A sundial is an instrument used to measures apparent solar time, by measuring the position of the shadow of the sun as it changes through the day. The Torquetum is an object used to determine the relative position of heavenly bodies and tell the time. According to the experts, the sundials reveal that it is 10:30 am on April 11,1533. This tells us that exact date and time of Dinteville?fs visit to London. Objects on the Bottom shelf Among the objects on the bottom shelf are a Terrestrial globe, a Arithmetic book, a set-square, a pair of dividers, a lute, German hymn-book and a case of flutes. The terrestrial globe shows the map of central Europe and if you have a close look on it, you can actually spot the word ?gPolisy?h which indicate the estate Jean de Dinteville owns in France. The Arithmetic book next to the globe is partly open. The first word visible on the opened page begins with Divide. It might be indicating the political division, disharmony in Europe. Next to it is a lute that has a broken string. According to the experts, the broken stringsShow MoreRelatedHans Holbein, the Ambassadors1554 Words   |  7 PagesHans Holbein The Ambassadors #10086;Introduction The Ambassadors is one of the most complex and arguably portrait which Holbein had painted. The purpose of this report is to analyze Han Holbein fs painting,  gThe Ambassadors h. The main task of this report is to uncover the meaning of this painting, as it still remains unclear. Firstly, I will give a short introduction about the painter. Then, I will examine the characteristics of the people and the objects in the painting. Lastly, I willRead MoreArt Is A Great And Powerful Form Of Expression977 Words   |  4 Pagesform of expression. Artist such as Hans Holbein, have been immortalized within his paintings. One of his most profound paintings is The Ambassador. ‘This picture memorializes two wealthy, educated and powerful young men’. This painting resides inside the National Gallery in London. Hans Holbein was born in Augsburg in southern Germany in the winter of 1497. He learned how to paint from his father Hans Holbein the Elder. ‘In 1515 he and his brother Ambrosius Holbein went to Basel, where they designedRead MoreThe Great Achievements Of The Italian Renaissance2197 Words   |  9 Pagesthe individual s free creative power by extension, the creative power of all humanity, love, and freedom, which are reflected in their works. Hans Holbein, The Ambassadors, 1533 The Ambassadors is a double portrait painting of two people is the French ambassador Britain, Jean de Dinteville and the right is a diplomat, Georges de Selve by Hans Holbein. This is a tension-filled masterpiece, which is included Science and art, religion and the secularï ¼Å'Protestantism and Catholicism, harmony and splitRead MoreThe Photographic Portrait Of Art1335 Words   |  6 Pagespainting, this perspective is also applied when looking through a camera lens. For example, during the Renaissance period Hans Holbein’s portrait of ‘Erasumus’ and ‘The Ambassadors’ indicate identity and representation through the props in the background of the paintings to reveal the subject personality’s such as in the notorious oil double portrait of ‘The Ambassadors’ Holbein used props to link the two subjects, in such on the left we see Jean de Dinteville represented as a wealthy man presentedRead MoreThe Reformation And Its Impact On Soci ety1710 Words   |  7 Pagesin the same way people eventually accepted the changes brought about by the scientific revolution. Some people chose to express the negatives that came from the scientific revolution. In particular Hans Holbein the Younger’s â€Å"The Ambassadors† in 1553 represented two different worlds (Doc. 3). Holbein chose to reveal the discord between science and religion. He includes worldly objects that relate to men, and heavenly objects that relate to God. He also includes symbols of conflict and disharmonyRead MoreArt History Study Guide3003 Words   |  13 Pagesde Champmol Annunciation/Visitation/Presentation/ Flight to Egypt * Campin, Robert –Merode Altarpiece * Christus, Petrus –Goldsmith in his Shop * David, Gerard –Flaying of the Corrupt Judge Sisammes * Memling, Hans –St. Ursula Reliquary * Sluter, Claus –Well of Moses * van Eyck, Jan –Ghent Altarpiece; Giovanni Arnolfini and his Bride (aka Arnolfini Wedding); Man in a Red Turban (self-portrait) * van der Goes, Hugo –Portinari Altarpiece Read MoreTraditional Media vs. New Media3106 Words   |  13 Pagesproductive view to advance the argument of perspective and vision. She argues one needs to look beyond the centralized vision in order to perceive and interpret signs. Her rendition of Barthes’ punctum is supported by a painting by Hans Holbein (1533) called The Ambassadors which hides a skull in the lower part of the picture. Only by placing ourselves not in centre, but on the far side of the painting, we could see the skull, this anamorphic spot. Holbein’s painting can be presented as a metaphor through

Clara Barton Free Essays

Clara Barton was a true pioneer and humanitarian. She is a well known woman in American history due to her participation in the Civil War and her founding of the American Red Cross. She became a teacher at a time where most teacher’s were men. We will write a custom essay sample on Clara Barton or any similar topic only for you Order Now She was one of the first woman to ever be hired by the Federal government and was an inspiration for all women during her lifetime and forever after NATURE Clara Barton loved nature through her natural ability to nurture. As a very caring and giving women she looked to helping anyone and everyone around her. â€Å" The conflict is one thing I’ve been waiting for.I’m well and strong and young†¦.. young enough to go to the front. If I cannot be a soldier, I’ll help the soldiers†Ã¢â‚¬ ¦. (http://womenshistory. about. com/od/bartonclara/a/clara_barton_quotes. htm) This quote gives a better understanding on Miss Barton’s views of the world around her. She cared for these men that fought so valiantly and brave. She wanted to do anything she could to help. Clara began her civil war service by providing supplies to the troops. Showing her natural ability to nurture, she personally cared for the troops who needed nursing services.Her views on nature were to save as many lives as possible. Without sustained life, we would not have any nature to appreciate. She made sure that would continue with her self sacrificing decision to help wounded soldiers on the battlefield. This can also be seen with her founding of the American Red Cross. SUPERNATURAL â€Å"Your belief that I am a Universalist is as correct as your greater belief that you are one yourself, a belief in which all who are privileged to possess it rejoice†Ã¢â‚¬ ¦. †¦ (http://www. uuquincy. org/projects/stamps/14clarabarton. htm) A quote from Ms. Barton in a letter to her friend in 1905 about her beliefs throughout her life. Her parents raised her to believe in Universalism. As a child she attended the Universalist Church in Oxford, Massachusetts. Always keeping faith with her church she wrote â€Å" In this church I was reared. In all its reconstructions and re modelings I have taken a part, and I look anxiously for a time in the near future when the busy world will let me once more become a living part of its people, praising God for the advance in the liberal faith of the religions of the world today, so largely due to the teachings of this belief†Ã¢â‚¬ ¦ .. http://www. uuquincy. org/projects/stamps/14clarabarton. htm) As a universalist, Miss Barton believed in a universal salvation who welcome all and respect individual beliefs. UNIVERSE Considering that Clara was a Universalist by religion, It is only fitting that her thoughts on life are opened by the possibilities of the Universe itself. Universalism believes that personal experience, conscience and reason should be the final authorities in religion†¦. thus leaving a persons relationship between themselves and their surroundings an open book.This unique point of view about life allowed her to follow what was in her heart and mind. Believing in the search for the truth, there were no ties to one specific point of view but instead an open state of mind that allowed her to focus on the things that she cared about, helping those in need and being there for everyone who needed her. TIME Miss Barton’s time while she was alive was well spent. From teaching at the age of 16 to becoming a civil war nurse at the age of 40, her time was always filled with something for to do.Even as a child she had a need to be needed. If she was not busy, she would become depressed. Thus, she tended to and did whatever she could to stay busy and keep her mind from falling into the darkness of depression. As a teacher she was able to mold young minds and keep herself busy, yet it was not until the civil war that she was able to put her time and nursing services to use. A time line from 1861-1865 allows us to see how she was able to provide relief to the many wounded in the civil war. April 1861 in Washington D. C. Miss Barton assisted soldiers wounded in Baltimore, Maryland August-September 1862 in Virginia – She attended to the wounded in the second Battle of Bull Run at Manassas, Cedar Mountain, Chantilly, Harper’s Ferry and South Mountain. September 1862- Sharpsburg, MD- Clara Barton brought much-needed medical supplies and attended to the wounded during and after the Battle of Antietam. December 1862 in Falmouth, VA- She attended to the wounded from the Battle of Fredericksburg. April-Dec 1863 in Hilton Head and Morris Island, S. C. She transferred from VA to be closer to her brother David, a U. S. Army Captain. There she established hospitals for the wounded from the Battle of Fort Wagner and distributed supplies to Union soldiers after the battle at Charleston. May-Jun 1864- Fredericksburg, VA- She attended to the wounded of the Battle of Spotslyvania Court House and the Battle of Cold Harbor. June 1864 – January 1865- Andersonville, GA – Assisted in the identification of graves for missing soldiers at the former Confederate prison. At the conclusion of her work, the site was dedicated as the first national cemetery. After the flag was raised in dedication of the national cemetery, Clara wrote â€Å" I ought to be satisfied. I believe I am. †Ã¢â‚¬ ¦.. (http://chapters. redcross. org/atlanta/History/clara_barton. htm) Future events would prove the she was never satisfied unless she was responding to the call of human need. HUMANITY Clara Barton was born to assist. Even though as a child she was shy and timid, she quickly found ways of overcoming those obstacles such as teaching. â€Å" Child that I was, I did not know that the surest test of discipline is its absence†. †¦ http://clarabartonbirthplace. org/site/? q=node/2) At the age of 16 she became a teacher in North Oxford, Massachusetts. Clara was and excellent teacher and was highly regarded for her ability to teach and produce disciplined children without any physical punishment. â€Å" Show me a child well disciplined, perfectly governed at home, and I will show you a child that never breaks a rule at school†. .. (http://clarabartonbirthplace. org/site/? q=node/2) She spent most of her life teaching and enjoyed every minute of it but soon enough she was ready for an new challenge.At the age of 40, The civil war had begun and she was ready to take on the the challenge of whistling bullets and booming artillery all around her as she tended to the men in need of medical attention on the battlefield. â€Å" I may be compelled to face danger, but never fear it, and while our soldiers can stand and fight, I can stand and feed and nurse them†.. .. (http://womenshistory. about. com/od/bartonclara/a/clara_barton_quotes. htm) Clara Barton’s humanity is clearly shown by her courageous actions on the battlefields of the civil war. FATE I have an almost complete disregard of precedent and a faith in the possibility of something better. It irritates me to be told how things always have been done†¦ I defy the tyranny of precedent. I cannot afford the luxury of a closed mind. I go for anything new that might improve the past†.. .. http://womenshistory. about. com/od/bartonclara/a/clara_barton_quotes. htm A quote from Clara Barton that describes in detail how she feels about fate and destiny. She feels that keeping an open mind will allow anyone the ability to see things clearly and not in black and white. As an avid supporter for an open mind, she believed that life would be what anyone could make of it. As stated at the end of the quote†¦.. â€Å"I go for anything new that might improve the past†, She is stating that as a people, we should look at our past mistakes and work for the better. Improving our livelihoods should be what living is for. There is no destiny or fate but only what we are able to do to help create a positive outcome. LAW â€Å" Everybody’s business is nobody’s business, and nobody’s business is my business†Ã¢â‚¬ ¦.. . (http://womenshistory. about. om/od/bartonclara/a/clara_barton_quotes. htm) Clara Barton was a good negotiator at certain times but she was not at all shy about using the law to her advantage. Even with her basic understanding of law, Clara was able to negotiate her way onto the battlefields to help her fellow Union brothers. As head of the missing person’s office that was established with the support from President Lincoln, she was the first women bureau head in the U. S. Government. She prided herself with that fact that not only did she respect all others but for the fact that others respected her greatly.Timelessly know as the â€Å"Angel of the Battlefield†, Clara Barton will always be remembered for her humanitarian efforts as well as her persistence and determination to help wounded soldiers during the Civil War. Countless lives were saved during that conflict and countless lives are saved today thanks to her founding of the American Red Cross. Clara Barton was one of a kind, she proved to the world what the labors of one woman alone could accomplish and she will always be remembered as an American Hero. How to cite Clara Barton, Papers

Analysis of Retail Marketing of Nivea

Question: Discuss about the Case Study of Nivea for Retail Marketing. Answer: Introduction Retail marketing mix includes assortment, private labels, price and acquisition finance, customer service, communication, store environment, store location, customer loyalty policy. Studies of marketing organization focused largely on its role in implementation of the marketing paradigm are always being made for boosting sales and creating new user base. There are two benefits of marketing for a product. First, it is an important tool used to enable one to see that the marketing managers job is, in a large part, a matter of trading off the benefits of ones competitive strengths in the marketing mix against the benefits of others. The second benefit of the marketing mix is that it helps to reveal another dimension of the marketing managers job. Today we will discuss about Niveas marketing measures which has helped it generate great sales. Nivea, the leading skincare brand is the brainchild of the famous international company named Beiersdorf. Over the last 10 years, the company has grown in all its sectors rapidly in UK. Some of its other products are Elastoplast, Eucerin and Atrixo. The company has well balanced itself in the consumer industry with a strong portfolio of well performing products. Any brand, to be a good success in the market needs to have a range of products that complement one another. So, does the brand Nivea. The entire range of products under the NIVEA brand includes products catering to female body and face products, shaving gel and fairness products for men, a whole range of sun care, age revival and deodorant products. The market segmentation strategy of Nivea as shown in the above diagram says it all how well individual and consumer requirements are fulfilled. Basically a product or a service to be successful one requires segmenting the market in sub-segments. These help responding to different marketing activities in different manners. The following are the two basis of such market segmentation made by Nivea:- A segment where consumers have similar needs and trends A segment where specific products meet specific needs (The Times 100, 2008) One can consider this to be the macro way of looking at it covering the entire beauty and skin care market. While the micro level works inside every segment specifically (Kulkarni, 2007). Huge success of Nivea expanded the brand over 14 product categories by the end of the year 2006. In the year 1980, fresh unexploited grounds were explored by Beiersdorf with the launch of their NIVEA for men range. It was an international groundbreaking success. Their first aftershave balm product having no alcohol was the first of its kind in the market. Soon it became an everyday household name as it gave men irritation less aftershave usage. By the year 1993 Nivea for men came up with an entire range of products for the growing male consumers. The brand has strong knowledge about the market of skin care products and their research and development team keeps innovating products that customers needed (Anonymous). This new range of product was the marketing game plan for the Nivea brand that brought a new concept in the market that male customers can now indulge into skin care like women. Advertising Strategy Current Vs Traditional A whole range of body products catering to male, female and its assorted baby care products has made it a huge success. One can now easily associate the product with its blue and white colored combination. The brand has successfully created an image of being authentic, user friendly, environment friendly and one that offers good quality at reasonable costs. When a brand offers wide range of products to all the age groups, it becomes an ideal choice for an entire generation. Here we will show the marketing mix and advertising strategy undertaken by Nivea and how the brand dealt with the four Ps of marketing. The following is the traditional advertising strategy taken up by the brand to market itself. Product In the statement made by Panya Chokchai (2013), consumers today prioritizes only trusted brands which gives credibility and delivers services as per the requirement of the consumer. A brand is considered to be successful only when it is concerned about the benefit it provides and the reputation it derives. Products are those which are offered to the market for deriving attention, usage or consumption for the satisfaction of a need or a want (Kotler, 2011). Nivea covers these all. For ensuring standard quality RD becomes an important aspect for Nivea. If one notices their web page one will find there are over 150 cosmetic and dermatological researchers, chemists and pharmacists working with the brand day in and out for improving the result of their products. Price The brand claims to be a quality product offering products at a ten times lesser cost than the competition. The advertising strategy to place the cost of its product encompasses the idea More for the same where at the reasonable price better quality consumer products are offered. Following are a brief overview of the pricing strategy of the brand:- Focus of cost is based on product and not consumers Initial penetration prices are low Price skimming for unique products. Place Virtually you can find the brand everywhere you look around you. One can find the products in supermarkets, cooperatives, and discount pharmacies as well as in high status retail stores. With its strong and varied distribution strategy the advertising strategy of the bran is covered as one can find it everywhere. Promotion Activities performed by companies for communicating to existing customers and drawing the attention of potential customers all come under promotion. Numerous channels are used by Nivea for promoting itself. Advertisements of Nivea can be found everywhere in newspapers, magazines, and electronic media and on physical boards. Traditional Advertising Tools For creating an awareness of a product in the eyes of a consumer, advertising techniques are used. Although the main task is creation of awareness it eventually ends into sales generations. Nivea has been using traditional methods of advertising exist till today and is quite effective in its own ways. These are billboards, newspapers, magazines, radios, flyers etc. Billboards are one of the largest forms of advertising and they exist till today in popular locations where it is bound to fetch the travelers eyes. Their placement is of utmost important as depending on their placement their success will be determined. Another very old form of traditional advertising tool is the newspaper medium. Every newspaper has a readership associated with it. Nivea advertisements placed in reputed dailies can draw immediate attention of reads to it. Magazines used more than newspapers these days with their high quality printing, color and gloss make brand advertising glamorous. Hence it is a very de sirable space to display products. A very old form of traditional advertising tool is the radio. A small Nivea audio commercial ranging from 30 to 60 sec can cover huge customer based as radio signals cover large areas (Lauren, 2016). New Media Advertising Tools In the current era, the company focuses more and more on promotions. Some of the various new media advertising tools used by the company are the mobile media, blogs, social media, photo sharing sites, QR codes, push notifications, webinars, tweets, podcasts, RSS feeds, mashups and video sharing mediums. Not that Nivea has discarded its traditional ways but adapting to these new advertising tools has boosted customer reach ability. The brand uses this mix for informing and persuading the end user to make a call to action act with regards to the Neva products. The main purpose is to transform the demand quotient for the products for achieving equal distance in between products and consumers. The brand also believes in giving away a lot of free samples for many of its products. Attractive packages with amazing offers all comprises of an ideal Nivea advertising promotional campaign (Iorait, 2015). The brand initially wanted to enhance its market share by the launch of skin care products for men under the NIVEA FOR MEN name. They also meant a greater penetration in the market for male customers needs. In other words the brand just did not want to have a better market share for the market that exists only. Rather it wanted an expansion to the existing market. It wanted more male customer to be aware the needs for their skin and generate an overall interest to come forward and buy skin care products for themselves. The brand has achieved that successfully by making people think that Nivea is the first skin care choice of product for them. Recommendations A recommended advertising strategy will be by creating SMART objectives for its products. These objectives are Specific, Measurable, Achievable, Realistic and Timely. The team can measure and observe data related to these areas over a span of time like three to five years. This helps setting specific targets, forecasting market trends and improving and growing the brand beyond its present performance level. By year 2008, the world saw more male customers spending on grooming and skin care products. Sophisticated marketing product planning must be made for this. Here is how:- Assess the market NIVEA previously revealed that as per its initial marketing plan the first step it took was evaluating the market, business along with the various products and brands it wants to display. The company assessment holds a crucial role in determining its future. By carefully examining the SWOT meaning strength, weaknesses, threats and opportunities one can analyze facts that might sound surprising even. For NIVEA one such surprising element was the scale at which men invested in grooming products like women. So, this assessment must be used to bring forward more products in these lines. Set objectives The brand based on the SWOT analysis must set up their objectives targeting the NIVEA FOR MEN market to go to their next stage. So, based on marketing plan and organizational goals they will set the new objectives. When research data made previously forecast the upcoming trends the team then sets SMART objectives better for the re-launch. These specific targets are met which in turn helped increasing sales, improving brand image and growing the market share (Prezi, 2014). Market it When the objectives are all set the actual fun begins. It is when the team must advance to the next stage of campaign where marketing tactics are implemented. Promotions and advertisement to portray the brand in fashion and magazine catering to men was used. Product sampling is another major promotional tool one can use to grow awareness. One can also use the radio media, television and press advertisement all together for the sampling process. Since year 2000, companies provide more emphasis on the needs of consumers and gets involved in more experimental activities along with marketing and promotional mix. Evaluate results No matter how good the marketing or advertising strategies are, it is never complete without a good evaluation. So, the last blank that needs to be filled is to calculate the results of all the marketing activities made in terms of the goals and objectives predefined. NIVEA marketers must constantly do these market evaluations as this can help them modify or introduce new products. The performance indicators are the key points using which one can devise a new launch plan for the brand (Rahman, 2015). So, the constant question that the brand must keep evaluating is what can be done to go beyond the basics of shampoo, face wash and shaving creams. What different way of thinking can engage the male shopper better and effectively? How can products me innovated so the average male shopper is overwhelmed by choices available. And in what ways will advertising back such product mixes that the right product reaches the right audience in time. These are the many questions that must be always on the top list of checklist by the brand. Answer to these valuable questions might give the company a better value on return with a far better user base than it has at present (Anonymous, 2013). Conclusion Buyers in general never are curious for what a product has. Rather they are curious to know what the product will do for them. Nivea, known for its high standard quality and customer satisfaction continues to be one of the top choices of users. The brand with its ever evolving products and with a policy of continuous improvement has well penetrated in the entire world with its huge range of quality products. The understanding has increased that association of brands are transferred from one product to another which are subsequently introduced in the market. Nivea with its vast portfolio has extended itself into different categories of products all sufficing for some specific area of skin care need. Using social media and other advertising platforms these are communicated to the market successfully (Anonymous, n.d.) References Anonymous. (n.d.). Developing Marketing Strategies. Retrieved from https://ebook.nscpolteksby.ac.id/files/Ebook/Business%20Administration/Marketing%20Management-%20A%20Relationship%20Approach%20(2010)/Part%203%20-%20Developing%20marketing%20strategies.pdf Anonymous. (2013). Case Study: NIVEA Uses Humor to Get Men to Face Grooming Facts. Anonymous. (n.d.). Transfer of Brand Associations Over Time: The Brand Extension of Nivea. Web. Retrieved from: https://marketing.conference-services.net/resources/327/3554/pdf/AM2013_0337_paper.pdf Isorait, M. (2015). 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